IKEA – the car?

IKEA, the Swedish home furnishings retailer is setting up one of the more intriquing April Fool’s pranks in recent memory – or is planning to authentically introduce their new IKEA automobile in Paris France on April 1st.

With a tagline, “Leko, la voiture selon IKEA” that loosely translates into “Leko, the car according to IKEA.”

Checkout the website at http://www.roulez-leko.com/

The trend-setting retailer is slipping details that let observers to speculate the new four-wheeler will be a micro-car operating on batteries.

Here’s the official video, as seen on youtube:


One thought on “IKEA – the car?

  1. We still think the IKEA automobile was an elaborate prank generated by the Swedish retailer for an entertaining and thoughtful green April Fool’s Day!

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