IKEA, the Swedish home furnishings retailer is setting up one of the more intriquing April Fool’s pranks in recent memory – or is planning to authentically introduce their new IKEA automobile in Paris France on April 1st.
With a tagline, “Leko, la voiture selon IKEA” that loosely translates into “Leko, the car according to IKEA.”
Checkout the website at http://www.roulez-leko.com/
The trend-setting retailer is slipping details that let observers to speculate the new four-wheeler will be a micro-car operating on batteries.
Here’s the official video, as seen on youtube: